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Goodbye transactions. Hello customers. It’s become very clear in our conversations with many of you and others in the industry that there’s a fundamental shift happening across the restaurant industry. A shift from a transactional mindset to a customer-focused mindset.
Technology will continue to play a big role in supporting winning brands with this transformation. Wisely’s leading the way with the launch of the first-ever, purpose-built for restaurants Customer Data Platform (CDP). Hear Mike Vichich, Wisely’s Cofounder & CEO, tee this up during our recent Spring Release Event, Future with Data (FWD), in this video. |
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The First-Ever Customer Data Platform (CDP) for Restaurants is Here Restaurant brands must own and control all of their customer data to build a 1:1 relationship with guests. Fragmented tech—from POS systems to loyalty providers—has made this impossible, until today. Wisely’s all-new CDP enables restaurant brands to integrate historically siloed guest data—and extend that data into every part of the business. We invite you to explore more about Wisely’s CDP here on our website. You can also check out this video featuring Warwick McLaren, VP of Omnichannel Marketing at Global Franchise Group (and Wisely CDP customer). In the video, he shares what a CDP actually is and why it’s a critical component of the on-going evolution and growth of Round Table Pizza.
Would you like more information about Wisely’s CDP? Reach out to your Wisely CSM or email talktous@getwisely.com to book a chat with our accounts team.
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Marketing Automation: Canvas Updates, If/Then Logic, CRM Filters Launching a CDP was the next natural progression of Wisely’s offerings because, over the years, we’ve built the industry’s most well-connected and integrated restaurant CRM. Wisely’s CRM continues to become more powerful by the day—in particular our Marketing Automation capabilities. Extra Credit: If you’d like to dive deeper into the differences between a CDP & CRM, check out this Wisely blog post here.
Here’s what’s new with Marketing Automation:
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Canvas Updates Whether you’re creating an Automation from scratch or starting with a Recommended Automation, you’ll notice some updates and overall enhanced usability.
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If/Then Logic If you’re ready to branch out into even more sophisticated Automations, if/then logic trees (aka branching logic) are a vital tool
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CRM Filters Did someone say CRM filters? (We did. Twice now, actually, if you’re reading sequentially). You’re likely already aware that when building a Segment in Wisely, there are 40+ combinable filters you can use. Now, those filters are also accessible as you build Automations.
Added bonus! We’ve also updated some aspects of how you can build Segments within Wisely too.
This new combined functionality offers darn near limitless granularity and possibilities when it comes to building new Automations to engage your guests (we asked our data science team for an actual number of possible combos...they’re working on it.)
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Mass SMS Building loyalty, real ‘hey this brand gets me’ loyalty, happens when you reach your guests on the right channel, at just the right time—with messaging that feels like it came from a friend. That’s why we’re seeing growing usage of Wisely’s Automated SMS (which launched in Fall 2020) and why we’ve unlocked the ability to share SMS campaigns with guests en masse as well. Why else? Because research shows that SMS open rates are as high as 98%, compared to just 20% of all emails. And, on average, it takes 90 seconds for someone to respond to a text and 90 minutes to respond to an email Here’s how to get started sending timely Mass SMS messages that will drive sales.
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Grow Your Database of Opt-Ins with the Check of a Box With the rising importance of collecting (and owning) all your first-party data—winning brands are providing guests the option to opt-in to brand communication at every interaction point in their customer journey. With Wisely, you can now add an email or SMS marketing opt-in checkbox on Wisely-powered feedback forms. |
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New Integration Partners Wisely’s adding to our growing ecosystem of integration partners each month. We’re excited to announce our latest POS, e-commerce, and contactless payment providers include the above brands. With these integrations, your customer data syncs directly with Wisely—so data you collect can be put to work for your business and help you better engage with your customers. |
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Watch On Demand — FWD: Future with Data If you missed joining Wisely’s Spring Release Event—Future with Data (FWD) —live, the sessions are now available on demand. |
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