With Engage Marketing, you can build Segments to identify groups of guests by certain behaviors or visit/purchase history. Listed below are all the Engage Segment attribute parameters, including parameter name, description, and other important details.
NOTE: Multiple parameters can be combined with the AND/OR operators; click here for more details on how to do this. You can also learn about our Smart Segments by clicking HERE.
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Dates: All date-based Parameters can be filtered by Date, Time of Day, or Day of Week
| Parameter | Description | Records per Guest | Platforms | Notes |
| Abandoned Party Times | The time a party joined the waitlist but was not seated. | Multiple | Engage | |
| Check Times | If a POS check is attached to a guest, this is the time the check was closed. | Multiple | POS + Host | |
| Last Automation Email Clicked | Pulls all guests who have clicked on an email Automation within a user-defined period of time | One | Automations | Data pulled is the last or most recent time stamp for this parameter in the guest's record |
| Last Automation Email Delivered | Pulls all guests who have received an email Automation within a user-defined period of time | One | Automations | Data pulled is the last or most recent time stamp for this parameter in the guest's record |
| Last Automation Email Opened | Pulls all guests who have opened an email Automation within a user-defined period of time | One | Automations | Data pulled is the last or most recent time stamp for this parameter in the guest's record |
| Last Online Order Time | The last date on which a guest ordered online (currently, Olo only). Only one record per guest. | Single | Olo | |
| Last Waitlist Time | The last date on which a guest was on the waitlist. Only one record per guest. | Single | Engage | |
| Online Order Time | The time an order was made by a guest. | Multiple | Olo | |
| Online Order Channel Name | For Olo Orders, this is the name of the Channel within the Olo dashboard. | Multiple | Engage | This can be used to delineate Mealtime from Catering orders. |
| Reservation Times | The time a Reservation was made by a guest. | Multiple | Engage | |
| Time of Last Check | The last date on which a POS ticket was attached to a guest. | Single | POS + Host | |
| Time of Last Visit | The last date Wisely has recorded a visit of any kind - includes both in-store and online. Only one record per guest. | Single | WiFi, Host, Olo | |
| Time of Visit | The date Wisely has recorded a visit of any kind - includes both in-store and online. | Multiple | WiFi, Host, Olo | |
| Widget Signup Time | The time a guest submitted an email subscription. Multiple records per guest (if they've submitted more than one widget). If just one widget, only one record per guest. | One per widget (location) | Engage/web | |
| Wifi Signup Time | The time a guest first joined the WiFi at any location. Multiple records per guest (if they've joined at more than one location). If just one location, only one record per guest. | One per location | Social WiFi |
Details
| Parameter | Description | Records per Guest | Platforms | Notes |
| Check Prices | The amount in dollars and cents of a guest's check. If more than one check, this searches each individual check, not a sum. | Multiple | POS | |
| Check Tips | The amount in dollars and cents of a guest's tip(s). If more than one tip, this searches each individual tip, not a sum. | Multiple | POS | |
| Completed Automation | Pulls all guests who have completed a specific Automation (aka reached the last step in a flow) | Multiple | Automations | The user must select a specific Automation from a dropdown |
| Day of Birth | The day of month of a guest's birthdate | Single | Engage | |
| Day of Anniversary | The day of month of a guest's anniversary | Single | Engage | |
| The guest's email address | Single | Engage | Use * before or after to "wildcard" - aka, accept any values in place of the *. Example: *gmail* | |
| First Name | The guest's first name | Single | Engage | |
| Guest's Zip code | The guest's zip code | Single | Engage | |
| In an Active Automation | Pulls all guests who are currently in an active Automation (aka have not reached the last step in a flow) | Single | Automations | The user must select a specific Automation from a dropdown |
| Last Name | The guest's last name | Single | Engage | |
| Lifetime Frequency | Total number of days since their very first visit / total number of visits - includes both in-store and online | Single | Host, Wifi, Olo | E.g. if my very first visit was 120 days ago and I've visited twice, my lifetime frequency = 60 days |
| Month of Anniversary | The month of the guest's anniversary | Single | Engage | Inputs are 1-12 (not the name of the month) |
| Month of Birth | The month of the guest's birthday | Single | Engage | Inputs are 1-12 (not the name of the month) |
| Number of Visits | The cumulative total visits Wisely has recorded a visit of any kind - includes both in-store and online. | Multiple | WiFi, Host, Olo | |
| Number of tickets | The cumulative total closed POS tickets attached to a guest. | Multiple | ||
| Online Order Check Totals | The amount in dollars and cents of a guest's online order. If more than one check, this searches each individual check, not a sum (currently, Olo only). | Multiple | Olo | |
| Online Order Delivery Method | The delivery method the guest chose for their online order. Comes from pre-defined Olo fields. | Multiple (one per order) | Olo | Common inputs are pickup, curbside, dispatch |
| Online Order Items | Ability to search across all Olo online orders by menu item name for guests who have ordered a specific item | Multiple | Olo | Use * before or after to "wildcard" - aka, accept any values in place of the *. Example: guac*; use commas between items as an 'or' operator to support multiple items in a single input field. |
| Online Ordering Platform | The ordering interface the guest used to order. e.g online, guest app, third party | Multiple (one per order) | Olo | Common inputs are Web, MobileWeb (app), and ThirdParty - third party is platform agnostic and does not specify the third party |
| Ordered Items | Ability to search across all POS tickets by menu item name for guests who have ordered a specific item | Multiple | POS | Use * before or after to "wildcard" - aka, accept any values in place of the *. Example: guac* |
| Ordered Item(s) Menu Item ID |
Ability to search across all POS tickets by specific menu SKU/PLU for guests who have ordered a specific item | Multiple | POS |
*Must use the 'Contains' condition when building the segment *If there are multiple POS systems, you may need to use an 'OR' condition to capture different IDs used for the same item *To segment a menu item across both in-restraunt and digital orders, use this with an 'or' statement for Olo ID |
| Party Notes | Searches the contents of guest notes taken via the Host iPad app | Multiple | Host app | Search 'Party notes exist' to see all guests with party notes; or search for common terms used in your operations, e.g. allergy |
| Party Size | Searches party size in number of guests across all seated parties | Multiple | Host | |
| Phone Number | Searches guest's phone numbers | One | Engage | |
| Time of First Visit | The first date Wisely has recorded a visit of any kind - includes both in-store and online. Only one record per guest. | Single | Engage, Olo | |
| Wifi Dwell Time | Time in minutes between when a guest's phone first connects to WiFi to the time they leave/disconnect. | Multiple | Social WiFi | |
| Year of Anniversary | Searches guest's anniversary year | Single | Engage | use case: find all guests with anniversary year of 2010 and send them a special '10 year anniversary' email |
Location
| Parameter | Description | Records per Guest | Platforms | Notes |
| Location Visited | Searches guests with visits to a specific location; supports multiple locations per guest. Includes in-store and online orders. | Multiple | Engage, Olo | Dropdown of available locations provided |
| Unique Location Visits | Searches visits per guest across all available locations. e.g. 'Unique location visits greater than 5' will return all guests who have visited 5 or more unique locations. Includes in-store and online orders | Multiple | Engage, Olo |
Source
| Parameter | Description | Records per Guest | Platforms | Notes |
| Opted into Email Marketing | Searches the email opt in status across all guests. TRUE of FALSE. | Single | Engage | |
| Party Source | The source from which a guest joins the waitlist or makes a reservation. e.g. iPad, Google, Web, Guest app | Multiple (one per party/visit) | Engage | Drop down of available sources provided. |
| Web Widget Source |
Surveys
| Parameter | Description | Records per Guest | Platforms | Notes |
| Survey Completed Time | Timestamp when the guest clicked 'submit' on a survey. | Multiple | Engage | |
| Survey Delivered Time | Timestamp when the guest was sent to a guest (email or text). | Multiple | Engage | |
| Survey Started Time | Timestamp when the guest first opened the survey (clicked the URL). | Multiple | Engage | |
| Survey Score | Score registered by a guest on a survey with rating/NPS score | Multiple | Engage |
Smart Properties
| Display Name | Description | % Coverage | Required Integrations |
| Average Days Between Card Swipes | Average number of days between credit card transactions made by this guest | 2%-47% | Processor Integration; Order / POS Integration |
| Days Since Last Card Swipe | Number of days since the last credit card transaction made by this guest and captured via processor integration (1-2 day delay on processor data) | 2%-47% | Processor Integration; Order / POS Integration |
| Predictive GLV | The predicted spend for the next year of this guest’s activity, based on a predictive model | 0%-47% | Processor Integration; Order / POS Integration |
| Preferred Location ID | Wisely Merchant ID for the guest’s most frequently & recently visited location | 2%-47% | Processor Integration; Order / POS Integration |
| Preferred Location Name | Name of the guest’s most frequently & recently visited location | 2%-47% | Processor Integration; Order / POS Integration |
| Historical Spend Annualized | Annualized historical spend, from the guest’s first visit to the current date | 2%-47% | Processor Integration; Order / POS Integration |
| RFM Quantile | Combined rank (high-to-low) of a guest’s Recency, Frequency, and Monetary Spend | 2%-47% | Processor Integration; Order / POS Integration |
| Six Month Churn Risk | Predicted likelihood that this guest will churn six months from now without intervention | 0%-47% | Processor Integration; Order / POS Integration; 6 mos of processor history |
| Total Card Spend | Total amount spent by this guest via credit card transactions | 2%-47% | Processor Integration; Order / POS Integration |
| Total Card Swipes | Total credit card transactions made by this guest, captured via processor integration | 2%-47% | Processor Integration; Order / POS Integration |