What it is | A series of new Automated SMS Compliance safeguards help ensure your messages reach the right guests, at the right time, while protecting your brand from compliance risks. Key features include: Quiet Hours Enforcement: For non-essential messages, the system detects the recipient’s location and timezone from the phone number and automatically prevents messages from being sent during Quiet Hours (between 9 PM and 8 AM local time). Messages are held and sent after this period. Reassigned Number Protection: To avoid sending messages to unintended recipients, the system automatically checks whether a phone number has been reassigned to a new owner who has not consented to receive messages. If the number is reassigned, the message is blocked, protecting your brand from potential compliance issues. |
Why it matters | By proactively suppressing messages during quiet hours and to reassigned numbers, your brand preserves guest trust. This technology also acts as an essential safeguard in a complex and heavily regulated area, reducing the risk of costly lawsuits and regulatory penalties due to improper messaging for your business.
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