Sparkfly Offers & Redemptions <> Engage Integration Overview

The Olo Engage integration with Sparkfly's Offers and Redemptions module enables brands to automatically import guest data from Sparkfly into Engage. This may include a number of valuable attributes such as a guest’s Sparkfly member identifier, last reward activity date, and reward issuances and redemptions.

Once the integration is initiated a brand’s Sparkfly Offers and Redemptions data is ingested on an ongoing basis via Engage API endpoints, making it available in Segments, Computed Properties, Automations, and more.

Table of Contents

• Sparkfly Data in Engage
• Activating the Sparkfly Integration
• Example Use Cases

Sparkfly Offers & Redemptions Data in Engage

The below table reflects the scope of the Engage <> Sparkfly Offers and Redemptions integration. The actual data passed may vary on a brand-by-brand basis.

Product/Feature	Support	Behavior/Description
GDP Events	✅	Identify Event Fields Sparkfly Member Identifier (Identifier) Sparkfly Member ID Sparkfly Last Reward Issued Date Sparkfly Last Reward Expired Date Sparkfly Last Reward Voided Date Sparkfly Last Reward Activity Date Sparkfly Last Reward Redeemed Date Sparkfly Last Reward Redeemed Name Sparkfly Last Reward Redeemed Offer ID Sparkfly Last Reward Redeemed Transaction Items Sparkfly Last Reward Redeemed Location Sparkfly Total Spent on Last Redeemed Transaction Track Events Reward Issued Reward Expired Reward Voided Reward Redeemed
Guest Profiles	✅	View All Guest Profile Fields: Fields from Sparkfly identify events such as Sparkfly Member ID and Sparkfly Last Reward Redeemed Date will display in the Custom Fields section. Timeline: Sparkfly track events such as Reward Issued and Reward Redeemed, along with their associated properties, will appear in the Guest Timeline. Guest Notes: No Sparkfly data currently populates here. Analytics: Sparkfly events data will populate the Loyalty Rewards Issued and Redeemed metrics.
Segments	✅	Sparkfly identify events are available by default under the Custom Properties section in the Select Property dropdown. Sparkfly track events can be configured on a per program basis by first creating a Computed Property and then creating a Segment based on it.
Computed Properties	✅	Sparkfly track events such as Reward Issued and Reward Redeemed, along with their associated properties, can be used by default to create Computed Properties. Example: Count of Reward Redeemed events in the Last 30 Days
Automations	✅	Sparkfly track events can be used in an automation via the Segment Entered or Segment Exited Trigger. To do so: Create a Computed Property and configure it as a Segment as outlined in the two sections above. Select the Enable for Automations button from the Segments screen The Segment will then be available in the Pre-Entry Filters → Segment Filter → Guest Is In dropdown. Sparkfly track events can also be enabled as a “default trigger” on a program-by-program basis by configuring a Dynamic Trigger.
Host	⚠️	Sparkfly data is not directly visible in or used by Host. However, a Segment can be created using a Smart Property and then turned into a Smart Tag, which is visible in Host.
Reporting	✅	Sparkfly data is available in a number of additional locations including: Guest Book Growth Report Sparkfly Offer Reporting Data Warehouse Client Reader

Activating the Sparkfly Offers & Redemptions Integration

An Olo Implementation Specialist will guide you throughout the setup process. At a high-level, the process will contain the below steps:

1. Reach out to your Sparkfly CSM to initiate the data share with Engage, making sure to cc your Olo Implementation Specialist.
2. Your Sparkfly representative may ask a few follow up questions before enabling the integration.
3. Sparkfly configures the automatic, recurring data share.
4. Olo configures the integration within Engage and performs data validation in a test environment.
5. Integration is turned on in your Engage production environment.
6. Begin using Sparkfly data within the Engage Dashboard.

Example Use Cases

There are many ways you can leverage Sparkfly data within the Olo Engage ecosystem. Listed below are a few common use cases to consider.

Note: The exact names of fields/properties listed in the below examples may differ from what is available in your account. 

Use Case: Personalized Campaigns at Scale

Using Sparkfly + Engage data enables brands to develop hyper-targeted segments based on their orders and offers engagement. For example, a brand can create:

• Personalized “surprise & delight” campaigns

• Behavior-based offers via email, text, and push notifications

Example Segment: 

Use Case: Offers + Marketing Automation

Pick and choose specific Sparkfly and/or Engage data attributes to dynamically generate Sparkfly Wallet Offers.

Example Automation:

Use Case: Guest Authentication

Leverage Sparkfly + Olo Engage + Olo Borderless for seamless guest authentication natively integrated with your ordering and marketing tech stacks. You can learn more about Borderless here.