Customers can integrate Sparkfly with Olo Marketing to create offer campaigns with e-club member specific offer codes. Through this closed-loop tracking of offer codes, customers can segment and retarget customers based on individual guest engagement and purchase behavior.
Reminder: To leverage the Sparkfly integration, you must purchase this solution. Please contact your sales representative to discuss pricing.
Skip To:
- Sparkfly x Olo Overview
- Setting up the Sparkfly Integration
- Adding Sparkfly to an Automation
- Sparkfly Mobile Wallet Integration
- Sparkfly Offers Reporting
Overview
The integration includes:
- Triggered email or SMS messages that directly incentives guests to visit or order online (e.g. $5 off your next lunch)
- Unique offer codes that provide an added layer of security for your business
- Direct POS integration — there’s no manual entry of a promo code by a staff member
- Offer codes can also be generated for offline campaigns like direct mail
- The ability to send a Sparkfly offer directly to a guests’ Mobile Wallet
Setting up the Sparkfly Integration
Once purchased, please contact our Support team and provide the following items to enable the integration:
- API Identity
- API Key
- HMAC Salt
- Landing Page Base URL
- Channel ID
Adding Sparkfly to an Automation
Once integrated, you can use the custom Sparkfly substitution tag {{ sparkfly_offer_url }} in an email or SMS template.
- When this tag is present in the email template, a new dropdown labeled Linked Sparkfly Offer will appear
- Choose the Sparkfly offer you'd like to link to your Automation
- Press Save
- Activate Automation - Once a Sparkfly offer is linked, the full secure and user-unique Sparkfly Offer URL will be included each time the Automation sends
Sparkfly Mobile Wallet Integration
To enable the Mobile Wallet integration, please reach out to our Support team. Once enabled, a new action type within the Automations canvas for 'Sparkfly Wallet Offer' will be available:
Similar to the existing {{ sparkfly_offer_url }} substitution tag, we pull in existing Sparkfly wallet offers directly from the user's Sparkfly account:
Behind the scenes, the 'Send offer to Wallet' action first checks to see if a wallet exists for a given recipient;
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- If the wallet exists, the offer is added
- If the wallet does NOT exist, a wallet is created for them and then the offer itself is added to the wallet
Sparkfly Offers Reporting
Users can easily view KPIs like Total Offers Issued, Total Offers Redeemed, Total Discount, and Average Discount in Olo Engage reporting. Reporting is broken out into three sections:
- Sparkfly Offers Over Time: This summarizes all digital wallet offers issued over time, redeemed offers associated with guest profile in Olo, and the Total Discount and Average Discount amounts.
- Sparkfly Stats by Offer: A breakdown of offer KPIs by specific offer, with a customizable date range.
- Sparkfly Redemptions by Location: A breakdown of Total Offers Redeemed, Total Discount, and Average Discount by specific Location, which can be further analyzed by specific Offer.