Feedback Automation webhooks can be used as part of the Engage Guest Data Platform (GDP) to open nearly unlimited possibilities within 3rd party platforms to trigger any custom action.
What is a webhook?
A webhook is an event (in this case, completion of a survey) that passes data (aka a payload) to a destination (an API endpoint).
Example use cases:
- Offer: Send guests who complete a survey an automated offer or reward
- Guest Relations: Push the timely insights to ticketing or customer service software
- Analysis: Pipe the data to your data warehouse
How does it work?
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- A webhook is fired every time a guest completes an Engage-powered survey
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Example User Story:
- Athena Grill uses a contactless ordering and payment app. They also solicit feedback from users about the payment app experience using an Engage Survey.
- Athena Grill wants to provide an incentive for guests to complete the survey to be delivered to the customer's digital wallet in the payment app.
- When a guest completes the payment app survey, Engage emits a webhook event to the payment app that includes the guest's information - the payment app then loads a 'token' for a free taco in the guest's digital wallet.
Getting Started:
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- You'll need to provide Engage with the destination URL.
- After Engage receives the destination URL we'll provide you with an update to let you know the webhook is ready.
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