Note: Once first created, a Computed Property can take up to 6-12 hours to fully process all guest records and complete the computation. Thereafter, the computation will be kept up-to-date in real time as new events and data come in on a on-going basis. Please be aware that initial computation time is needed before using a Computed Property within Segments/Automations and wait a suggested 12 hours before first leveraging the Custom Property (e.g. as a Segment Entry/Exit Trigger).
Computed Properties examples include:
- Total Number of Online Orders a guest has completed in a set timeframe or that included a specific menu item
- Last Automation a guest has engaged with
- First Survey a guest has completed
- Average Spend on Online Orders at a specific location during a specified timeframe
Terminology:
- Identify = GDP event that tells us who the guest is
- Track = GDP event, that tells us what the guest is doing
- Properties = additional details/data about a Track event that occurred (aka Conditions)
- Timeline = where Track events about a guest are often viewed (also where <View Properties> is accessed to see the additional details about the Track event)
- Custom Fields/Properties = when building Segments, segmentation criteria available in the list of options
What are the benefits of Computed Properties?
GDP enables you to store numerous Track events (also known as Interactions), which are the touch points a guest has with your brand. This data is visible via the guest Timeline, or, it can be queried via API endpoints (e.g. like our Events API).
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- Examples of our first-party Track events include: Order Completed, Campaign Email Opened/Clicked, Survey Completed, etc.
With Computed Properties, you can now create even more robust segmentation, customize communications, and pass this information to other systems. Computed Properties essentially enable any Track event to be used to create a calculation that is saved to each individual guest (Computed Properties become available as a Custom Field/Property within Segments).
Ready to get started? Click HERE to learn about how to create a Computed Property.
To review our Computed Properties FAQ, click HERE.